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Live Index

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Fan affordability

Affordability is a participation question before it is a pricing question. The relevant number is cost against local income.

Overview

The price of a ticket is not the cost of attending. Fees, travel, parking or transit, and the time cost of a weeknight show all sit between an advertised price and the decision a person actually makes.

Measured against local median income rather than in isolation, affordability becomes a question about who is still in the room. Price increases do not reduce attendance evenly; they reshape the audience, and the effect is largest at the developing-artist end of the market where margins are thinnest and audiences youngest.

This matters beyond fairness. An audience that thins at the club level removes the step that mid-sized touring depends on, which appears years later as a supply problem at larger capacities.

Live Index tracks total attendance cost, fee share and cost-to-income ratios by market, and treats resale as a separate market rather than folding it into a primary price series.

Research on fan affordability