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Photo: Ashley Osborn, via Billboard

Festivals

Stacy Vee

Executive Vice President, Goldenvoice

Executive vice president of Goldenvoice, overseeing booking for Stagecoach, Just Like Heaven and consulting across the company's wider festival portfolio.

Last updated 2026-09-16

In short

Stacy Vee is Executive Vice President at Goldenvoice. One of the primary talent buyers shaping Goldenvoice's country and alternative-genre festivals, including Stagecoach and Coachella booking input. Stacy Vee is executive vice president of Goldenvoice, the AEG Presents subsidiary behind Coachella and Stagecoach.

Quick facts

Current role
Executive Vice President
Organisation
Goldenvoice
Primary category
Festivals
Known for
Running Stagecoach; Booking Just Like Heaven; Producing Morgan Wallen's Sand In My Boots festival

Executive summary

Stacy Vee is executive vice president of Goldenvoice, the AEG Presents subsidiary behind Coachella and Stagecoach. She was promoted to the role in August 2023 alongside colleague Jenn Yacoubian, reporting to Goldenvoice president Paul Tollett, and Pollstar's 2026 Women of Live profile confirms she continues to hold the title.

Vee has run Stagecoach, the country-music festival held on Coachella's Indio site, since 2015, and Billboard's 2025 Country Power Players feature credited her with expanding it into one of country music's most influential annual events. In 2026 she also produced the inaugural Morgan Wallen-curated Sand In My Boots festival in Gulf Shores, Alabama, which sold out its 40,000-ticket capacity within two hours of going on sale, according to Pollstar's 2025 Impact 50 profile of her.

She also consults on booking strategy across AEG Presents' wider festival portfolio and contributes to Coachella's own booking process, though Paul Tollett remains Goldenvoice's president and the company's senior decision-maker.

Why Stacy Vee matters in live music

Stagecoach's growth under Vee's direction — drawing crowds Billboard reported as rivalling Coachella's on the same site — has been a significant factor in country music's crossover into mainstream festival culture over the past decade.

Her rapid build-out of Sand In My Boots in a single festival season demonstrates Goldenvoice's capacity to launch new artist-branded festivals quickly, a model likely to be referenced by other promoters entering the country and Americana festival space.

Career record

  1. 2002Started with Goldenvoice, according to Music Business Worldwide's report of her 2023 promotion.
  2. 2015Took charge of producing and booking Stagecoach.
  3. August 2023Promoted to executive vice president of Goldenvoice.
  4. 2026Produced the inaugural Morgan Wallen presents Sand In My Boots festival and continued to book Stagecoach.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Country-music festival booking
Core
She has run Stagecoach's booking and production since 2015.
New festival development
Major
She produced the sold-out inaugural Sand In My Boots festival with Morgan Wallen in 2025-2026.
Coachella booking
Significant
She contributes to Coachella's booking process alongside her primary Stagecoach and Just Like Heaven responsibilities.

Entity relationships

Current

Timeline

  1. 2015Took over Stagecoach production and booking.
  2. 2023Promoted to executive vice president of Goldenvoice.
  3. 2026Sand In My Boots and Stagecoach both sold out ahead of Coachella's own sellout that year.

Related Live Index research and records

References and sources