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Gregg Perloff, founder and chief executive officer of Another Planet Entertainment
Photo: SFGate / Hearst

Independent

Gregg Perloff

Founder and Chief Executive Officer, Another Planet Entertainment

Company metric · Trade-reported

440,000+

Attendees across Outside Lands and Golden Gate Park concerts produced by Another Planet Entertainment

2025

Pollstar reported that a Bay Area Council Economic Institute study found roughly 440,000 attendees across the 2025 Outside Lands festival and two other Golden Gate Park concerts staged by Another Planet Entertainment, the company Perloff co-founded and leads. It measures the company's event footprint, not his personal income.

Source: Pollstar — Study: Another Planet's 2025 Outside Lands, Golden Gate Park Concerts Generated $245M In SF Bay Area Economic Impact (retrieved 2026-09-16)

Hero metrics are sourced, person-specific measures of live-music economic footprint. Company metrics are labelled as company metrics; no synthetic score is used.

Founder and chief executive of the independent Bay Area promoter Another Planet Entertainment.

Last updated 2026-09-15

In short

Gregg Perloff is Founder and Chief Executive Officer at Another Planet Entertainment. Leads an independent regional promoter with a durable portfolio of festivals and major Bay Area venues. Gregg Perloff is founder and chief executive officer of Another Planet Entertainment.

Quick facts

Current role
Founder and Chief Executive Officer
Primary category
Independent
Known for
Another Planet Entertainment; Bay Area concert promotion; Outside Lands

Executive summary

Gregg Perloff is founder and chief executive officer of Another Planet Entertainment. APE's current Castro Theatre material describes him as CEO and co-founder, while the company's history traces its independent promotion work across the San Francisco Bay Area.

Another Planet's identity rests on both promotion and place. Its business includes recurring festival work and programming or operating important regional venues, which means its market role cannot be measured only by national tour counts.

Perloff's relevance is as a large independent regional operator in a market otherwise shaped by national corporate promoters. The profile does not call APE a monopoly; it records the venues and festival relationships its own materials and current trade coverage support.

Why Gregg Perloff matters in live music

Regional promoters retain knowledge, venue relationships and audience trust that national scale alone cannot reproduce. Another Planet's Bay Area position demonstrates how that local infrastructure can support major events and long-term venue stewardship.

Its work on the Castro Theatre also connects promotion economics to preservation and capital investment, where the cost of maintaining a historic room becomes part of the live-music business model.

Career record

  1. Bill Graham Presents eraWorked in Bay Area concert promotion before Another Planet; recorded as historical background.
  2. 2003Co-founded Another Planet Entertainment, according to company history and trade profiles.
  3. CurrentFounder and CEO of Another Planet Entertainment.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Bay Area promotion
Core
APE is a major independent promoter and venue operator in the region.
Independent promotion
Core
The company remains an independent counterweight to national corporate promoters.
Festivals
Major
Outside Lands is part of the company's established event portfolio.
Venue stewardship
Major
APE's current work includes operating and investing in Bay Area venues, including the Castro Theatre project.

Entity relationships

Current

Historical

  • Gregg Perloff worked within the lineage of Bill Graham Presents.

Timeline

  1. 2003Another Planet Entertainment founded.
  2. CurrentAPE continues Bay Area venue, concert and festival operations.
  3. 2026Named a Pollstar Impact 50 honouree.

Related Live Index research and records

References and sources