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Shawn Gee, president of Live Nation Urban
Photo: HITS

Promotion

Shawn Gee

President, Live Nation Urban

Organisation metric · Trade-reported

1M+

Tickets sold annually by Live Nation Urban, the joint venture he leads

2023, as reported in 2024

Pollstar's 2024 Impact 50 cover story quotes Gee stating Live Nation Urban sold north of a million tickets the previous year, with 85 to 90 percent to Black consumers. It describes the organisation's ticketing volume, not his personal income.

Source: Pollstar — 2024 Impact 50 Cover Honoree: Shawn Gee, President & Co-Founder, Live Nation Urban (retrieved 2026-09-16)

Hero metrics are sourced, person-specific measures of live-music economic footprint. Company metrics are labelled as company metrics; no synthetic score is used.

President of Live Nation Urban, the Live Nation joint venture focused on Black live-music promotion and platforms.

Last updated 2026-09-15

In short

Shawn Gee is President at Live Nation Urban. Leads a dedicated promotion business spanning festivals, tours and professional development within the Live Nation system. Shawn Gee is president of Live Nation Urban.

Quick facts

Current role
President
Organisation
Live Nation Urban
Primary category
Promotion
Known for
Live Nation Urban; Black live-music promotion; Festival and tour platforms

Executive summary

Shawn Gee is president of Live Nation Urban. The division's current team page identifies him under that title, and Live Nation's 2026 material describes Live Nation Urban as a joint venture co-owned by Gee and Live Nation.

The business develops and promotes live platforms centred on Black music and audiences. Current company sources support work including Roots Picnic and professional-development initiatives; this profile names other festivals only where the cited Live Nation Urban material does so.

Gee has also worked as an artist manager, but management relationships can change and are not treated as permanent here. The current, primary identity for this record is his leadership of Live Nation Urban and its position inside the wider Live Nation structure.

Why Shawn Gee matters in live music

Genre and audience specialisation can produce infrastructure that a general national promoter does not build on its own. Live Nation Urban's platform gives Gee influence over which events receive investment, how they are marketed and how partnerships reach Black audiences.

The joint-venture structure is equally important: it combines an executive's ownership and specialist operating role with Live Nation's venue, promotion and ticketing reach.

Career record

  1. Historical and continuing where verifiedBuilt an artist-management career before and alongside promotion work; individual current clients are not asserted here.
  2. 2017Founded Live Nation Urban as a joint venture with Live Nation.
  3. CurrentPresident and co-owner of Live Nation Urban.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Black live-music promotion
Core
Live Nation Urban is a dedicated promotion platform under his leadership.
Festivals and cultural platforms
Major
The company develops and promotes recurring festival and event properties.
Corporate distribution
Major
The joint venture operates with Live Nation's wider promotion and venue infrastructure.
Artist management
Significant
Management is part of his career, but current client claims are limited to independently verified material.

Entity relationships

Current

Timeline

  1. 2017Live Nation Urban launched as a joint venture.
  2. 2024–2025Received consecutive Pollstar Impact 50 recognition.
  3. 2026Current company material continues to identify him as president.

Related Live Index research and records

References and sources