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Rich Schaefer, president of global touring at AEG Presents
Photo: Kevin Mazur, via HITS

Promotion

Rich Schaefer

President, Global Touring, AEG Presents

Company metric · Trade-reported

112,408

Tickets sold for the AEG Presents-promoted Zach Bryan show at Michigan Stadium, the largest ticketed show in U.S. history

September 2025

Pollstar's 2026 Impact 50 entry states that 112,408 tickets were sold for Zach Bryan's Michigan Stadium show, promoted by AEG Presents' global touring division under Schaefer, marking the largest ticketed show in U.S. history. It describes a single AEG Presents-promoted event, not personal earnings.

Source: Pollstar — 2026 Impact 50 Honoree: Rich Schaefer (retrieved 2026-09-16)

Hero metrics are sourced, person-specific measures of live-music economic footprint. Company metrics are labelled as company metrics; no synthetic score is used.

President of AEG Presents' global touring division, coordinating major tours across its international offices.

Last updated 2026-09-15

In short

Rich Schaefer is President, Global Touring at AEG Presents. Runs the global touring function of Live Nation's largest direct competitor in concert promotion. Rich Schaefer is president of global touring at AEG Presents.

Quick facts

Current role
President, Global Touring
Organisation
AEG Presents
Primary category
Promotion
Known for
AEG Presents global touring; Major tour promotion; Artist-management background

Executive summary

Rich Schaefer is president of global touring at AEG Presents. AEG's 2026 corporate release identifies him under that title as part of a set of promotions in the division, and Pollstar's current profile uses the same language.

Schaefer joined AEG Presents in 2018 after working in artist management, including as a co-founder of LoyalT Management. That background matters because global touring is negotiated across the artist, agency, management and promoter sides rather than by promoters in isolation.

At AEG Presents, his division is the principal touring counterweight to Live Nation's global operation. The comparison is about corporate structure and market competition, not a claim that the firms or their executives perform identical work.

Why Rich Schaefer matters in live music

A small number of promotion groups can support globally routed arena and stadium productions. Leading AEG Presents' touring operation places Schaefer at one of the few desks capable of competing for that work across many territories.

The role also connects AEG's touring business to the broader AEG ecosystem, including venues and Goldenvoice, while preserving the operational distinction between those organisations.

Career record

  1. Before 2018Worked in artist management and co-founded LoyalT Management.
  2. 2018Joined AEG Presents.
  3. CurrentPresident of global touring at AEG Presents.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Global touring
Core
Global touring is the division named in his current title.
Concert promotion
Core
AEG Presents is one of the world's largest concert promoters.
Artist relationships
Major
Tour promotion and his earlier management work both depend on sustained artist-team relationships.
Festivals
Significant
AEG's ecosystem includes festival producer Goldenvoice, though Schaefer's stated remit is touring.

Entity relationships

Current

  • Rich Schaefer is president of global touring at AEG Presents.

  • Rich Schaefer works in the organisation led by Jay Marciano.

  • Rich Schaefer works within the wider AEG ecosystem that includes Goldenvoice.

Historical

  • Rich Schaefer co-founded LoyalT Management.

Timeline

  1. Pre-2018Worked in artist management, including through LoyalT Management.
  2. 2018Joined AEG Presents.
  3. 2026Current title confirmed by AEG and Pollstar.

Related Live Index research and records

References and sources