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Photo: Courtesy of Rebeca León

Management

Rebeca León

Founder and Chief Executive Officer, Lionfish Entertainment

Founder and CEO of Lionfish Entertainment, an artist management and production company that has guided the touring careers of Rosalía, J Balvin and Anitta.

Last updated 2026-09-16

In short

Rebeca León is Founder and Chief Executive Officer at Lionfish Entertainment. One of the most senior Latin-music managers in the touring business, shaping global routing decisions for several of the genre's top-grossing artists. Rebeca León is founder and CEO of Lionfish Entertainment, a Miami-based artist management and production company whose roster has included Anitta, Danny Ocean and st.

Quick facts

Current role
Founder and Chief Executive Officer
Primary category
Management
Known for
Managing Rosalía; Managing J Balvin and Juanes; Founding Lionfish Entertainment; Latin music's global crossover

Executive summary

Rebeca León is founder and CEO of Lionfish Entertainment, a Miami-based artist management and production company whose roster has included Anitta, Danny Ocean and st. Pedro, and which previously guided the international rise of Rosalía, J Balvin and Juanes [1](https://www.billboard.com/pro/rebeca-leon-lionfish-billboard-latin-power-players-choice-award-2024/).

Before founding Lionfish, León spent eleven years in the touring business as senior vice president running Latin operations for AEG/Goldenvoice, following earlier roles at EMI and Sony Music [2](https://www.billboardlatinmusicweek.com/billboardlatinmusicweek/speaker/319313/rebeca-le%C3%B3n). That touring background underpins her continued role structuring international routing for her artist roster.

In 2024 Billboard's Latin Power Players' Choice Award, voted by Billboard Pro subscribers, went to León in recognition of her track record developing Latin acts into global touring artists.

Why Rebeca León matters in live music

León's transition from a promoter-side touring executive at AEG/Goldenvoice to independent artist management gives her a rare dual perspective on how Latin artists are booked and routed internationally, informing decisions for a roster that has repeatedly crossed from regional to global touring scale.

Her earlier work developing Rosalía from an unknown flamenco artist and sustaining J Balvin's and Juanes's international touring careers is frequently cited in trade coverage as foundational to the current Latin-music touring boom.

Career record

  1. Prior to founding LionfishWorked at EMI and Sony Music before spending eleven years as SVP running Latin operations for AEG/Goldenvoice.
  2. 2019Opened Lionfish Studios, a film and TV production arm.
  3. 2024Won Billboard's Latin Power Players' Choice Award as founder and CEO of Lionfish Entertainment.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Latin artist management
Core
Leads Lionfish Entertainment's management roster, which has included Rosalía, J Balvin, Juanes and Anitta.
Global touring strategy
Major
Her AEG/Goldenvoice touring background directly informs the international routing of her artists.
Film and TV crossover
Significant
Lionfish Studios extends her artists' careers into film and television production.

Entity relationships

Current

Timeline

  1. 2011Ran Latin operations as SVP for AEG/Goldenvoice, per her own biography.
  2. 2019Founded Lionfish Studios.
  3. 2024Received Billboard's Latin Power Players' Choice Award.

Related Live Index research and records

References and sources