Ticketing
Phil Hutcheon
Founder and Chief Executive Officer, DICE
Founder and CEO of the London-based ticketing and discovery platform DICE.
Last updated 2026-09-16
In short
Phil Hutcheon is Founder and Chief Executive Officer at DICE. Built a ticketing platform built around upfront, all-in pricing that positions itself as an alternative to dynamic-pricing resale ticketing. Phil Hutcheon is founder and chief executive officer of DICE, the ticketing and discovery platform he launched in 2014.
Quick facts
- Current role
- Founder and Chief Executive Officer
- Organisation
- DICE
- Primary category
- Ticketing
- Known for
- Founding DICE; Upfront, all-in ticket pricing; Anti-dynamic-pricing advocacy
Executive summary
Phil Hutcheon is founder and chief executive officer of DICE, the ticketing and discovery platform he launched in 2014. DICE's own site attributes company blog posts to him as its founder and CEO, and a January 2025 Variety interview and February 2024 Music Week interview both use the same title. [3](https://dice.fm/blog/authors/phil-hutcheon) [2](https://variety.com/2025/music/global/dice-ceo-phil-hutcheon-fighting-dynamic-pricing-ticketing-industry-1236269673/)
Before DICE, Hutcheon ran the artist-management company Deadly Management and label Modular Records, giving the platform's positioning — that it works directly with artists on pricing rather than allowing dynamic pricing or uncontrolled resale — a background in artist-side representation rather than pure ticketing-technology development.
DICE operates in several countries, including the UK, US, France, Spain and Italy, and has raised more than $200 million across seven funding rounds according to his LinkedIn profile. Its transparent, upfront pricing model is the company's stated point of differentiation from dynamic-pricing competitors.
Why Phil Hutcheon matters in live music
DICE's anti-dynamic-pricing model gives Hutcheon's public commentary direct bearing on the live-music industry's ongoing dispute over surge and platform-set ticket pricing, an issue Live Index tracks across primary ticketing vendors.
As a founder-led, privately funded platform operating in multiple national ticketing markets, DICE offers a comparison point to the publicly traded and Live Nation-owned primary ticketing operators researched elsewhere on Live Index.
Career record
- Before 2014Ran artist-management company Deadly Management and label Modular Records.
- 2014Founded DICE.
- CurrentContinues as founder and CEO of DICE.
Sphere of influence
Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.
- Primary ticketing Core
- He leads a multi-country primary ticketing and discovery platform.
- Ticket pricing policy Major
- DICE's upfront-pricing model and his public advocacy directly address dynamic and resale pricing debates.
- Artist relationships Significant
- His earlier artist-management career and DICE's direct-to-artist positioning both concern artist-side ticketing decisions.
Entity relationships
Current
Phil Hutcheon founded and leads DICE.
Timeline
- 2014DICE founded.
- 2025Publicly discussed DICE's pricing model and a decade of operations with Variety.
- 2026Continues to lead DICE, per the company's site.
Related Live Index research and records
References and sources
- Blogs by Phil Hutcheon — DICE. Company source. Retrieved 2026-09-16.Cited for: Company page identifying Phil Hutcheon as DICE's CEO.
- Dice CEO Phil Hutcheon on a Decade of Fighting Dynamic Pricing in the Ticketing Industry — Variety. Trade press. Retrieved 2026-09-16.Cited for: Confirms his current role and DICE's upfront-pricing positioning.
- The Music Week Interview: Dice CEO Phil Hutcheon — Music Week. Trade press. Retrieved 2026-09-16.Cited for: Additional current-role confirmation and company background.