Management
Noah Assad
Chief Executive Officer, Rimas Entertainment
$225.2M
Bad Bunny touring gross, first half of 2026
H1 2026
Gross from 27 concerts by Rimas management client Bad Bunny, with global ticket sales of 1,496,735, as reported by Pollstar; a touring-business figure for the artist Assad manages, not his personal income.
Source: Pollstar — 2026 Impact 50 Honoree: Noah Assad (retrieved 2026-09-16)
Hero metrics are sourced, person-specific measures of live-music economic footprint. Company metrics are labelled as company metrics; no synthetic score is used.
CEO of Rimas Entertainment and longtime manager of Bad Bunny, overseeing the label, management and sports-representation group behind Puerto Rico's biggest global touring artist.
Last updated 2026-09-16
In short
Noah Assad is Chief Executive Officer at Rimas Entertainment. Directs the management and business operations behind Bad Bunny's stadium and residency touring, among the highest-grossing runs in the world. Noah Assad is CEO of Rimas Entertainment, the Puerto Rico-founded label, management and sports-representation company he leads, and has been Bad Bunny's manager for nearly a decade [1](https://variety.com/2025/music/news/bad-bunny-residency-puerto-rico-manager-noah-assad-1236434205/).
Quick facts
- Current role
- Chief Executive Officer
- Organisation
- Rimas Entertainment
- Primary category
- Management
- Known for
- Managing Bad Bunny; Rimas Entertainment; Bad Bunny's Puerto Rico residency; Rimas Sports
Executive summary
Noah Assad is CEO of Rimas Entertainment, the Puerto Rico-founded label, management and sports-representation company he leads, and has been Bad Bunny's manager for nearly a decade [1](https://variety.com/2025/music/news/bad-bunny-residency-puerto-rico-manager-noah-assad-1236434205/). Rimas's roster also includes Karol G, Eladio Carrión, Mora and Arcángel.
Assad oversaw Bad Bunny's 2025 'No Me Quiero Ir de Aquí' residency at Puerto Rico's Coliseo de Puerto Rico, a 30-plus date run that sold over 400,000 tickets, including a nine-day residency window restricted to island residents, and which Variety projected would generate roughly $200 million for Puerto Rico's economy [2](https://variety.com/2025/music/news/bad-bunny-residency-puerto-rico-manager-noah-assad-1236434205/). Pollstar's 2026 Impact 50 recognition credits Assad with the residency's $47.5 million gross across 31 shows and the subsequent 2026 stadium run that grossed $225.2 million from 27 concerts and drew more than 1.49 million tickets sold globally [3](https://news.pollstar.com/2026/06/22/2026-impact-50-honoree-noah-assad/).
Rimas has also expanded into sports representation through Rimas Sports and into wider Latin music through a stake in Argentina's Dale Play Records, broadening the company's operations beyond a single artist's touring calendar [4](https://www.musicbusinessworldwide.com/bad-bunny-label-rimas-entertainment-acquires-significant-stake-in-dale-play-records/).
Why Noah Assad matters in live music
As the executive who has managed Bad Bunny from an independent artist posting music on YouTube to a Super Bowl halftime headliner and record-breaking touring artist, Assad's business decisions — including choosing an arena tour over a stadium run in 2024, then a residency over a global stadium tour in 2025 — have repeatedly reset expectations for how a global Latin superstar's live calendar can be structured.
Rimas Entertainment's growth into sports representation and equity stakes in other Latin labels also makes Assad's company a broader industry consolidator, not solely Bad Bunny's management vehicle.
Career record
- Around 2016Began managing Bad Bunny, according to Variety.
- 2022Rimas launched Rimas Sports to represent Latin baseball prospects and MLB players.
- 2025Oversaw Bad Bunny's 'No Me Quiero Ir de Aquí' Puerto Rico residency, grossing $47.5 million across 31 shows.
- 2026Named a Pollstar Impact 50 honouree as Bad Bunny's 2026 touring grossed $225.2 million in the first half of the year.
Sphere of influence
Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.
- Latin artist management Core
- Manages Bad Bunny and leads Rimas Entertainment's broader roster of Latin superstars.
- Residency and stadium touring Major
- Directed the business behind Bad Bunny's record-setting Puerto Rico residency and subsequent global stadium run.
- Independent label operations Significant
- Rimas Entertainment operates as an independent label and holds a stake in Argentina's Dale Play Records.
Entity relationships
Current
Noah Assad is CEO of Rimas Entertainment.
Noah Assad manages Bad Bunny.
Timeline
- 2016Began managing Bad Bunny.
- 2025Oversaw Bad Bunny's Puerto Rico residency, which sold over 400,000 tickets.
- 2026Recognised as a Pollstar Impact 50 honouree for Bad Bunny's Super Bowl halftime show and 2026 touring.
Related Live Index research and records
References and sources
- 2026 Impact 50 Honoree: Noah Assad — Pollstar. Trade press. Retrieved 2026-09-16.Cited for: States his current title and 2026 Bad Bunny touring gross and ticket totals; portrait source.
- Bad Bunny's Residency Set to Generate $200 Million for Puerto Rico — Manager Noah Assad Takes Us Inside the Record-Breaking Shows — Variety. Trade press. Retrieved 2026-09-16.Cited for: Describes the 2025 Puerto Rico residency, ticket sales and Assad's tenure managing Bad Bunny.
- Bad Bunny label Rimas Entertainment acquires 'significant' stake in Dale Play Records — Music Business Worldwide. Trade press. Retrieved 2026-09-16.Cited for: Confirms Assad's CEO title and the Dale Play Records stake.