Lawrence Fey

Chief Executive Officer, Vivid Seats

Company metric · Filed disclosure

$2.2B–$2.6B

Vivid Seats' projected 2026 marketplace gross order value, the company he leads

2026 outlook, issued November 2025

Vivid Seats' Q3 2025 filed results announcement gave an initial 2026 outlook of $2.2 to $2.6 billion in marketplace gross order value. It is a filed company projection, not a personal measure and not a guarantee of results.

Source: Vivid Seats LLC — Vivid Seats Reports Third Quarter 2025 Results; Announces CEO Transition (retrieved 2026-09-16)

Hero metrics are sourced, person-specific measures of live-music economic footprint. Company metrics are labelled as company metrics; no synthetic score is used.

Chief executive of the publicly traded ticket marketplace Vivid Seats, promoted from chief financial officer in November 2025.

Last updated 2026-09-16

In short

Lawrence Fey is Chief Executive Officer at Vivid Seats. Leads a Nasdaq-listed secondary ticketing marketplace through a period of declining revenue and gross order value. Lawrence Fey is chief executive officer of Vivid Seats Inc.

Quick facts

Current role: Chief Executive Officer
Organisation: Vivid Seats
Primary category: Ticketing
Known for: Leading Vivid Seats; Succeeding Stan Chia as CEO; Cost-reduction and efficiency initiatives at Vivid Seats

Executive summary

Lawrence Fey is chief executive officer of Vivid Seats Inc. (Nasdaq: SEAT). The company's own November 6, 2025 press release states that Fey, then chief financial officer, succeeded Stan Chia as CEO effective immediately, with Chia — CEO since 2018 — remaining in an advisory role through December 1, 2025. [1](https://investors.vividseats.com/news-releases/news-release-details/vivid-seats-reports-third-quarter-2025-results-announces-ceo)

Fey has been with Vivid Seats since 2017, most recently as CFO, giving him direct familiarity with the company's finances heading into a difficult stretch: third-quarter 2025 marketplace gross order value fell 29% year over year to $618.1 million and revenue fell 27% to $136.4 million, with a $19.7 million net loss for the quarter.

As CEO, Fey has pursued cost reduction, doubling the company's annualised cost-savings target to $60 million, alongside product initiatives such as a Lowest Price Guarantee and expansion of Vivid Seats Rewards, according to trade coverage of the leadership transition.

Why Lawrence Fey matters in live music

Vivid Seats is one of the largest secondary-market ticket resellers in the United States and one of the few ticketing companies whose finances are disclosed through SEC filings, making Fey's stewardship a directly measurable data point for the secondary-ticketing market.

His appointment during a period of falling revenue and gross order value places him at the centre of the resale marketplace's post-pandemic normalisation, a trend Live Index tracks across publicly reporting ticketing companies.

Career record

2017Joined Vivid Seats.
Before Nov 2025Served as Vivid Seats' chief financial officer.
November 6, 2025Appointed chief executive officer, succeeding Stan Chia.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Secondary ticketing: He leads a major publicly traded secondary-ticketing marketplace.
Ticketing company finance and disclosure: His prior CFO role and SEC-filed results give his tenure unusually transparent financial documentation among ticketing companies.
Primary ticketing: Vivid Seats operates primarily as a resale marketplace and private-label reseller rather than a primary ticketing vendor.

Entity relationships

Current

Lawrence Fey is chief executive officer of Vivid Seats.

Historical

Lawrence Fey succeeded as CEO Stan Chia.

Timeline

2017Joined Vivid Seats.
2025Named CFO-to-CEO successor as Vivid Seats reported a sharp Q3 revenue decline.
2026Leading Vivid Seats through a cost-reduction plan and an initial 2026 outlook of $2.2–$2.6 billion in marketplace gross order value.

References and sources

Vivid Seats Reports Third Quarter 2025 Results; Announces CEO Transition — Vivid Seats LLC. Primary corporate source. Retrieved 2026-09-16.Cited for: Primary company disclosure of his CEO appointment, financial results and 2026 outlook.
Vivid Seats names new CEO in Lawrence Fey, announces Q3 losses — Sports Business Journal. Trade press. Retrieved 2026-09-16.Cited for: Independent trade confirmation of the leadership transition and financial context.