Jorge Juárez

Co-Director, Westwood Entertainment; Founder, Socios Music, Westwood Entertainment

Company metric · Company-stated

15,000+

Shows produced by Westwood Entertainment across 15 countries

Since 1999

Cumulative company figure for Westwood Entertainment, which Juárez co-directs alongside founder David West; not attributable to any single artist or tour.

Source: Billboard Latin Music Week — Jorge Juárez (retrieved 2026-09-16)

Hero metrics are sourced, person-specific measures of live-music economic footprint. Company metrics are labelled as company metrics; no synthetic score is used.

Co-director of Latin American promotion and management company Westwood Entertainment, and manager and business partner of Música Mexicana star Carín León through Socios Music.

Last updated 2026-09-16

In short

Jorge Juárez is Co-Director, Westwood Entertainment; Founder, Socios Music at Westwood Entertainment. Manages the touring career of one of música mexicana's biggest global crossover artists while co-running a promoter with more than 15,000 shows produced across 15 countries. Jorge Juárez has co-directed Westwood Entertainment alongside founder David West since 1999.

Quick facts

Current role: Co-Director, Westwood Entertainment; Founder, Socios Music
Organisation: Westwood Entertainment
Primary category: Management
Known for: Managing Carín León; Founding Socios Music; Westwood Entertainment; Carín León's Sphere residency

Executive summary

Jorge Juárez has co-directed Westwood Entertainment alongside founder David West since 1999. The company, with offices in Mexico City, Miami and Spain, states it has produced more than 15,000 shows in 15 countries and ranks among Pollstar's top 100 global promoters [1](https://www.billboardlatinmusicweek.com/2025/speaker/1909776/jorge-ju%C3%A1rez).

In 2022 Juárez became manager and business partner of Música Mexicana artist Carín León, and in 2023 the two founded Socios Music and Socios Publishing together. Under Juárez's management León has played Coachella and Stagecoach, opened for the Rolling Stones, debuted at the Grand Ole Opry and, as of 2026, headlined a run of shows at the Las Vegas Sphere, reported as the first Latin artist to do so [2](https://www.billboard.com/pro/from-the-desk-of-carin-leons-manager-jorge-juarez/).

As a promoter, Juárez's Westwood credits include Mexican stadium tour dates for Bad Bunny and Karol G alongside a long client list spanning Reik, Pepe Aguilar and Thalía, positioning him across both the promotion and management sides of the Mexican and broader Latin touring business.

Why Jorge Juárez matters in live music

Juárez's dual role — co-directing a major Latin American promotion company while personally managing one of the genre's fastest-rising global crossover artists — makes him a useful case study in how Mexican and Latin touring executives combine promotion and management functions.

Carín León's move from Mexican regional touring into US country-adjacent bookings and a Sphere residency under Juárez's management illustrates the broader crossover of música mexicana into English-language and country markets.

Career record

1999Began co-directing Westwood Entertainment with founder David West.
December 2022Signed as Carín León's manager.
2023Founded Socios Music and Socios Publishing with Carín León.
2024Named Billboard en Español's 'Ejecutivo del Mes.'

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Mexican and Latin concert promotion: Co-directs Westwood Entertainment, which has produced over 15,000 shows across 15 countries.
Latin artist management: Manages Carín León and co-owns Socios Music, León's label and publishing venture.
Latin-to-country crossover: Directed León's bookings at Stagecoach, the Grand Ole Opry and a Rolling Stones support slot.

Entity relationships

Current

Jorge Juárez co-directs Westwood Entertainment.
Jorge Juárez manages and is a business partner of Carín León.
Jorge Juárez co-founded Socios Music.

Timeline

1999Began co-directing Westwood Entertainment.
2022Became Carín León's manager.
2026León became the first Latin artist to headline the Las Vegas Sphere under Juárez's management.

References and sources

Carín León's Manager Jorge Juárez on their History-Making Sphere Shows — Billboard. Trade press. Retrieved 2026-09-16.Cited for: Details his management of Carín León's Sphere residency and Socios Music partnership; portrait source.
Executive Profile: How Jorge Juárez Helped Make Regional Mexican Music Global With Carín León — Pollstar. Trade press. Retrieved 2026-09-16.Cited for: Background on his career path into Mexican concert promotion and management.
Jorge Juárez — Billboard Latin Music Week. Verified profile. Retrieved 2026-09-16.Cited for: States his current roles at Westwood Entertainment and Socios Music, and Westwood's show and country totals.