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Henry Cárdenas, founder and chief executive officer of Cárdenas Marketing Network
Photo: Cynthia Lynn / AEG Presents press materials

Latin Market

Henry Cárdenas

Founder and Chief Executive Officer, Cárdenas Marketing Network

Company metric · Trade-reported

$415.8M

Gross of Luis Miguel's tour, promoted by Cárdenas Marketing Network

16-month run, reported 2025

Pollstar's 2025 Impact 50 entry states that CMN promoted Luis Miguel's 16-month run, which earned $415,849,128 and became the highest-grossing tour by a Latin artist. It is a company touring-gross figure for the promotion company Cárdenas founded and leads, not his personal income.

Source: Pollstar — 2025 Impact 50 Honoree: Henry Cárdenas (retrieved 2026-09-16)

Hero metrics are sourced, person-specific measures of live-music economic footprint. Company metrics are labelled as company metrics; no synthetic score is used.

Founder and chief executive of Cárdenas Marketing Network, a major force in Latin concert promotion across the United States and Latin America.

Last updated 2026-09-13

In short

Henry Cárdenas is Founder and Chief Executive Officer at Cárdenas Marketing Network. Built the leading United States promoter of Latin touring, working in partnership with AEG Presents. Henry Cárdenas is chief executive of Cárdenas Marketing Network; Pollstar's 2025 Impact 50 entry describes him as founder and chief executive.

Quick facts

Current role
Founder and Chief Executive Officer
Primary category
Latin Market
Known for
Founding Cárdenas Marketing Network; United States and Latin American routing for major Latin acts; Partnership with AEG Presents

Executive summary

Henry Cárdenas is chief executive of Cárdenas Marketing Network; Pollstar's 2025 Impact 50 entry describes him as founder and chief executive. CMN promotes and markets Latin touring across the United States and into Latin America, a business that has grown alongside the rise of Latin repertoire at arena and stadium level.

Pollstar reports that CMN works in partnership with AEG Presents. That relationship is recorded here as the trade publication states it — a promotion partnership — rather than as ownership, and the Live Index industry register keeps the two companies as separate entities.

CMN's own newsroom sets out current booking activity, including a booking agreement with Grupo Niche following the group's 2025 United States tour. Live Index cites the company's own announcements for those arrangements rather than inferring a roster from tour listings.

Why Henry Cárdenas matters in live music

Latin touring is the clearest case in the United States of demand that the mainstream promotion apparatus historically under-served and now competes for. A promoter who built that business before the major groups arrived has routing knowledge, venue relationships and marketing reach that are difficult to replicate.

For Live Index the relevant structural point is cross-border routing: a tour that plays United States arenas and Latin American markets in the same cycle is priced, staffed and insured differently from a domestic run, and CMN is one of the few American companies operating routinely on both sides.

Career record

  1. CurrentChief executive of Cárdenas Marketing Network; Pollstar's 2025 profile describes him as founder and chief executive.
  2. CurrentPollstar reports a promotion partnership between CMN and AEG Presents.
  3. 2025–2026CMN announced a booking agreement with Grupo Niche following the group's 2025 United States tour.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Latin concert promotion
Core
CMN is among the leading United States promoters of Latin touring, as the cited trade profiles describe.
Cross-border routing
Major
The company promotes across the United States and into Latin American markets.
Arena and stadium touring
Major
Current touring described in the cited sources operates at arena and stadium scale.
Partnership with corporate promotion
Significant
Pollstar reports a partnership with AEG Presents; no ownership relationship is stated.
Ticketing
Limited
No ticketing platform ownership is documented in the cited sources.

Entity relationships

Current

  • Henry Cárdenas founded and leads Cárdenas Marketing Network.

  • Henry Cárdenas leads the company Pollstar reports as a promotion partner of AEG Presents.

    Reported partnership. No ownership relationship is stated in the cited sources.

  • Henry Cárdenas leads the company that announced a booking agreement with Grupo Niche.

  • Henry Cárdenas leads the promotion partner of the company chaired by Jay Marciano.

Timeline

  1. 2025Named a Pollstar Impact 50 honouree; profile describes him as founder and chief executive.
  2. 2025Grupo Niche completes a United States tour promoted in partnership with CMN.
  3. 2026Named again to Pollstar's Impact 50; CMN announces a booking agreement with Grupo Niche.

Related Live Index research and records

References and sources