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Corporate

Francesca Alterio

Chief Executive Officer, Time For Fun (T4F)

CEO of Time For Fun (T4F), South America's leading live-entertainment company, publicly listed in Brazil and responsible for touring by international artists across the region.

Last updated 2026-09-16

In short

Francesca Alterio is Chief Executive Officer at Time For Fun (T4F). Leads a publicly traded promoter that has brought Madonna, U2, Taylor Swift and other global headliners to Brazil, Argentina, Chile and Peru. Francesca Alterio became CEO of Time For Fun (T4F), the São Paulo-founded, publicly listed South American live-entertainment company her father Fernando Alterio founded in 1983, in May 2024, succeeding Serafim Abreu Junior [1](https://portalpopline.com.br/time-for-fun-anuncia-francesca-alterio-nova-ceo/).

Quick facts

Current role
Chief Executive Officer
Organisation
Time For Fun (T4F)
Primary category
Corporate
Known for
Leading Time For Fun (T4F); Founding the GRLS! festival; Producing Lollapalooza Brasil; South American live-entertainment

Executive summary

Francesca Alterio became CEO of Time For Fun (T4F), the São Paulo-founded, publicly listed South American live-entertainment company her father Fernando Alterio founded in 1983, in May 2024, succeeding Serafim Abreu Junior [1](https://portalpopline.com.br/time-for-fun-anuncia-francesca-alterio-nova-ceo/). T4F trades on Brazil's B3 exchange as SHOW3.

Before becoming CEO she had directed T4F's festivals and marketing, including creating GRLS!, a festival with an entirely female lineup and predominantly female production crew, and had worked on the company's Lollapalooza Brasil, Turá and Popload events [2](https://f5.folha.uol.com.br/musica/2025/03/ceo-da-t4f-quer-mais-mulheres-em-shows-e-festivais-de-musica-e-nao-so-em-cima-do-palco.shtml). T4F's history includes bringing Madonna, U2, Paul McCartney, the Rolling Stones and Taylor Swift to Brazil, and staging Broadway musical productions such as The Lion King and The Phantom of the Opera.

T4F states it promoted close to 4,000 events across Brazil, Argentina, Chile and Peru in the three years preceding Alterio's March 2025 interview with Folha de S.Paulo, giving a company-wide sense of scale for the business she now runs.

Why Francesca Alterio matters in live music

Alterio's appointment continues family leadership of one of South America's largest live-entertainment companies while shifting its public profile toward gender-equity initiatives in festival programming and production crews.

As CEO of a publicly traded promoter, her decisions are subject to disclosure requirements that most privately held Latin American promoters do not face, making T4F a useful public benchmark for regional touring economics.

Career record

  1. 2017Joined T4F in a special-projects role after working at MoMA, Vogue and MATTE Projects, according to Brazilian trade coverage.
  2. 2020–2024Directed T4F's festivals and marketing, including launching the GRLS! festival.
  3. May 2024Became CEO of Time For Fun.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

South American live-entertainment
Core
Leads T4F, a publicly traded promoter operating across Brazil, Argentina, Chile and Peru.
Festival programming
Major
Created the GRLS! festival and has directed Lollapalooza Brasil-era festival operations for the company.
Theatrical production
Significant
T4F stages Broadway musical productions in Brazil under her leadership.

Entity relationships

Current

Timeline

  1. 2017Joined Time For Fun.
  2. 2021Became the company's festivals director.
  3. 2024Named CEO of Time For Fun.

Related Live Index research and records

References and sources