Management
Bruno Del Granado
Head of Global Latin Music Touring, Creative Artists Agency
CAA's head of global Latin Music touring, booking and negotiating tours for artists including Ricky Martin, Gloria Estefan and Luis Fonsi.
Last updated 2026-09-16
In short
Bruno Del Granado is Head of Global Latin Music Touring at Creative Artists Agency. One of the most senior booking agents in Latin music, coordinating tour deals for the agency's Latin roster across the Americas and Europe. Bruno Del Granado is CAA's head of global Latin Music touring, a role he was promoted into in 2019 after joining the agency in 2013.
Quick facts
- Current role
- Head of Global Latin Music Touring
- Organisation
- Creative Artists Agency
- Primary category
- Management
- Known for
- CAA Latin Music touring; Booking Ricky Martin and Gloria Estefan; Signing Residente and Pablo Alborán; Managing Ricky Martin
Executive summary
Bruno Del Granado is CAA's head of global Latin Music touring, a role he was promoted into in 2019 after joining the agency in 2013. In a February 2025 Pollstar interview he is described as having 'spent the last dozen years as CAA's head of global touring for their Latin Music Division,' booking artists including Luis Miguel, Bad Bunny and Karol G among the era's top touring acts [1](https://news.pollstar.com/2025/02/20/bruno-del-granado-on-the-state-global-influence-of-latin-music/).
He came to CAA from RM Entertainment Group, the management company he formed with Ricky Martin, whom he has personally managed for over a decade alongside his agency work [2](https://www.aspeninstitute.org/people/bruno-del-granado/). His CAA client list has also included Gloria Estefan, Luis Fonsi, Becky G and Residente.
Del Granado's career spans earlier stints launching MTV Latin America and running Maverick's Latin American label and publishing interests, giving him a cross-disciplinary view of the Latin music business that predates his current touring-agency role.
Why Bruno Del Granado matters in live music
As the agent responsible for negotiating and coordinating tours for several of Latin music's most consistently touring artists, Del Granado's bookings sit behind a large share of the genre's arena and stadium activity handled through a major US agency rather than an independent Latin promoter.
His dual position as both Ricky Martin's personal manager and CAA's Latin touring head illustrates how agency and management relationships can be combined for a single artist over a long career.
Career record
- 1999Launched MTV Latin America, according to his own account in Pollstar.
- 2013Joined CAA from RM Entertainment Group, which he co-founded with Ricky Martin.
- 2019Promoted to head of CAA's global Latin Music division.
Sphere of influence
Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.
- Latin touring bookings Core
- Leads CAA's global Latin Music touring division, booking artists including Luis Miguel, Bad Bunny and Karol G.
- Artist management Major
- Has personally managed Ricky Martin for over a decade alongside his agency role.
- Cross-platform deals Significant
- Has negotiated brand and film/TV deals for clients including Gloria Estefan and Ricky Martin.
Entity relationships
Current
Bruno Del Granado is head of global Latin Music touring at Creative Artists Agency.
Bruno Del Granado manages Ricky Martin.
Timeline
- 2013Joined CAA.
- 2019Named head of CAA's global Latin Music division.
- 2025Discussed the global rise of Latin touring as CAA's Latin Music touring head with Pollstar.
Related Live Index research and records
References and sources
- Bruno del Granado On The State & Global Influence of Latin Music — Pollstar. Trade press. Retrieved 2026-09-16.Cited for: States his current CAA title and career history; portrait source.
- Bruno Del Granado — Aspen Institute. Verified profile. Retrieved 2026-09-16.Cited for: Confirms his history managing Ricky Martin and founding RM Entertainment Group.