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Photo: Joel Barhamand, via Billboard

Management

Brandon Creed

Founder, Good World Management

Founder of artist-management company Good World Management, whose roster includes Ariana Grande, Charli XCX and Troye Sivan.

Last updated 2026-09-16

In short

Brandon Creed is Founder at Good World Management. Runs a management company that received a strategic investment from Initial Group in February 2026 while managing several of pop and dance music's highest-profile current artists. Brandon Creed is founder of Good World Management, an artist-management company he established in August 2023 after leaving Full Stop Management, the firm his own Creed Company had merged into in 2017.

Quick facts

Current role
Founder
Primary category
Management
Known for
Founding Good World Management; Managing Ariana Grande and Charli XCX; Billboard Manager of the Year

Executive summary

Brandon Creed is founder of Good World Management, an artist-management company he established in August 2023 after leaving Full Stop Management, the firm his own Creed Company had merged into in 2017. Billboard's reporting on the company's 2026 investment and its earlier Manager of the Year feature both identify him as founder in this capacity. [1](https://www.billboard.com/pro/brandon-creed-good-world-management-investment/) [3](https://www.billboard.com/business/management/brandon-creed-good-world-manager-of-the-year-1235873029/)

Good World's roster includes Charli XCX, Troye Sivan, Mark Ronson, Tame Impala, Demi Lovato, Ariana Grande, Role Model and Conan Gray, according to Billboard and Deadline's coverage of the company. Management rosters change, and this profile treats these relationships as currently reported rather than permanent.

In February 2026, Good World received a strategic investment from Initial Group, the TPG-backed entertainment holding company whose other investments include Untitled Entertainment. The deal was reported by Billboard, Deadline and covered in legal-industry announcements from Sullivan & Cromwell and Latham & Watkins, the firms that advised the two sides.

Why Brandon Creed matters in live music

Good World's roster spans several of the commercially largest pop and dance-adjacent touring acts of the mid-2020s, giving Creed's management decisions direct bearing on how those artists structure their touring and brand businesses.

The Initial Group investment is part of a broader trend of outside capital entering management companies, alongside similar deals for firms such as Untitled Entertainment and Grandview, which Live Index tracks as a structural change in how management firms are financed.

Career record

  1. 2010Founded Creed Company, according to Billboard's profile of his career.
  2. 2017Creed Company merged into Full Stop Management.
  3. August 2023Founded Good World Management.
  4. February 2026Good World received a strategic investment from Initial Group.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Artist management
Core
He founded and leads a management company representing several of pop music's highest-profile current touring artists.
Management-company investment
Major
Good World's 2026 investment from Initial Group is a direct example of institutional capital entering artist management.
Touring strategy
Significant
His clients' tours and releases directly shape major pop and dance-music touring campaigns, though he is not himself a promoter or agent.

Entity relationships

Current

  • Brandon Creed founded and leads Good World Management.

  • Brandon Creed received a strategic investment from Initial Group.

Historical

  • Brandon Creed previously worked within Full Stop Management.

Timeline

  1. 2010Founded Creed Company.
  2. 2017Merged Creed Company into Full Stop Management.
  3. 2023Founded Good World Management.
  4. 2026Good World received investment from Initial Group.

Related Live Index research and records

References and sources