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Corporate

Alejandro Soberón

Founder, Executive Chairman and CEO, Grupo CIE / OCESA

Company metric · Filed disclosure

$646M

Live Nation's 2025 purchase of an additional 24% stake in OCESA

Announced July 2025

Value of Live Nation's accelerated purchase of a further 24% of OCESA from Grupo CIE, taking Live Nation's stake to 75% and securing Soberón's OCESA CEO role through 2032; a transaction value, not a personal figure.

Source: Live Nation Entertainment — Live Nation Expands Stake in OCESA as Mexico Rises to 3rd Largest Live Music Market Globally (retrieved 2026-09-16)

Hero metrics are sourced, person-specific measures of live-music economic footprint. Company metrics are labelled as company metrics; no synthetic score is used.

Founder and CEO of OCESA and founder and executive chairman of parent company Grupo CIE, Mexico and Latin America's leading live-entertainment promoter, majority-owned by Live Nation.

Last updated 2026-09-16

In short

Alejandro Soberón is Founder, Executive Chairman and CEO at Grupo CIE / OCESA. Leads the promoter behind most of Mexico's largest stadium concerts, festivals and the Formula 1 Mexico City Grand Prix, with his tenure as CEO secured through 2032 under Live Nation's ownership. Alejandro Soberón Kuri founded Grupo CIE (Corporación Interamericana de Entretenimiento) in 1990 and built OCESA, its live-entertainment subsidiary, into what Live Nation and trade press describe as the third-largest concert promoter in the world, behind only Live Nation and AEG [1](https://www.billboard.com/pro/live-nation-acquire-additional-stake-mexican-promoter-ocesa/).

Quick facts

Current role
Founder, Executive Chairman and CEO
Organisation
Grupo CIE / OCESA
Primary category
Corporate
Known for
Founding OCESA; Founding Grupo CIE; Formula 1 Mexico City Grand Prix; Live Nation's OCESA joint venture

Executive summary

Alejandro Soberón Kuri founded Grupo CIE (Corporación Interamericana de Entretenimiento) in 1990 and built OCESA, its live-entertainment subsidiary, into what Live Nation and trade press describe as the third-largest concert promoter in the world, behind only Live Nation and AEG [1](https://www.billboard.com/pro/live-nation-acquire-additional-stake-mexican-promoter-ocesa/). He remains founder and CEO of OCESA and founder and executive chairman of Grupo CIE.

Live Nation first took a 51% controlling stake in OCESA in late 2021 for $444 million, then announced in July 2025 an accelerated purchase of a further 24% for $646 million, raising its holding to 75% while CIE retains 25%; the deal secured Soberón's role as OCESA's CEO through 2032 and pushed the put/call option on the remaining stake to the same year [2](https://news.pollstar.com/2025/07/30/live-nation-acquires-additional-24-stake-in-mexican-promoter-ocesa-for-646m/).

Under his leadership OCESA operates a network of Mexican venues including Estadio GNP Seguros, and CIE separately promotes the Formula 1 Mexico City Grand Prix, which has run since 2015 and been repeatedly named the FIA's event of the year [3](https://www.as-coa.org/speakers/alejandro-soberon-kuri).

Why Alejandro Soberón matters in live music

Soberón's continued leadership, contractually extended to 2032 as part of Live Nation's stake increase, makes OCESA a rare case of a Live Nation majority-owned territory promoter still run by its founder rather than a corporate appointee.

OCESA's growth has coincided with Mexico's rise to the world's third-largest live-music market by Live Nation's own account, with OCESA promoting record-breaking runs including Shakira's seven-night Estadio GNP Seguros stand.

Career record

  1. 1990Founded Grupo CIE and OCESA.
  2. 2015Began promoting the Formula 1 Mexico City Grand Prix through Grupo CIE.
  3. Late 2021Live Nation acquired a 51% controlling stake in OCESA for $444 million.
  4. 2025Live Nation acquired an additional 24% of OCESA for $646 million, raising its stake to 75% and extending Soberón's CEO tenure through 2032.

Sphere of influence

Levels are categorical — Core, Major, Significant, Limited — and each is stated with the evidence it rests on. No numeric score is published, because none would be defensible.

Mexican and Latin American concert promotion
Core
Founded and continues to run OCESA, described by Live Nation and trade press as the world's third-largest concert promoter.
Venue operations
Major
OCESA operates a network of Mexican venues including Estadio GNP Seguros.
Motorsport and large-scale events
Significant
Grupo CIE has promoted the Formula 1 Mexico City Grand Prix since 2015.

Entity relationships

Current

  • Alejandro Soberón is founder and CEO of OCESA.

  • Alejandro Soberón is founder and executive chairman of Grupo CIE.

  • Alejandro Soberón leads a company majority-owned by Live Nation Entertainment.

Timeline

  1. 1990Founded Grupo CIE and OCESA.
  2. 2021Live Nation acquired a 51% stake in OCESA.
  3. 2025Live Nation's stake in OCESA rose to 75%, with Soberón's CEO role secured through 2032.

Related Live Index research and records

References and sources